• print
  • 2010 Annual Report for BC Egg Marketing Board
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• art direction
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  • Thanks Marian

2010 Annual Report for BC Egg Marketing Board

• dimensions 6" x 11"
• description

  Finalist of ADCC Directions 2011.

  One of the challenges the annual report was to invite readers while making the content interesting and easy to digest. Another challenge was to bridge the technical innovation of the industry with warmth and personality. The design needs to demystify the stereotypes of egg production.

  We took inspiration from the egg carton and change the format of the report to draw parallel between freshness of eggs and a warm welcome to the organization's exciting changes for the new year.

  The The demand of the report exceeded the first print run. The client asked for a 2nd print run weeks after the distribution of the report at their annual meeting.

  Photographer: Hamish Hamilton